360 scope ecommerce + digital marketing

Dana foley NYC is a lower east side based designer who focuses on original designs + curated vintage for the “glam tomboy.” Dana hired me on to craft a digital presence for the brand. At Dana Foley, I single handedly pioneered a complete digital presence for New York designer Dana Foley NYC leading to increased follower growth of 300% (5.1K to 16.8K) which translated to a 600% increase of online sales ($10,036 Q3, 2021 to $66,035 Q1, 2022) of which, 98% directed from social media. While working with Dana I produced bi weekly shoots, photographed, created content, managed campaigns, and managed marketing on Ecomm + social media.

brand owner

C’s Atelier is the brand I started in 2020 of reworked vintage pieces meant to be worn as art. With c’s atelier I was able to produce story telling pieces + photoshoots. I found success while tailoring a digital space which reflected my ideology for the brand. I was fortunate enough to work with celebrity clientele during my time with C’s Atelier.

freelance content creator + social media manager

love adorned is a fine jewelry and lifestyle store with curated pieces. I was brought on to love adorned to upscale their social media + photograph and video content. with love adorned I was able to produce high quality content and manage large scale campaigns. this resulted in an uptick of audience engagement + more interest in Ecommerce.